Manage For Trust Not Profits
In business, trust is not a soft skill.
It’s not the exercise of falling backwards into someone’s arms and hoping they will catch us. It’s about the measurable good behavior in companies that leads all stakeholders (consumers, employees, suppliers, vendors, shareholders, etc.) to perceive the organization as trust “worthy,” as the kind of company with which they want to do business. In other words, leadership has worked hard to earn trust through character, competence and consistency.